Tuesday, November 27, 2012

Black Excellence Tuesday (B.E.T.): Rudy Currence, The OTHER





For those who don't follow me on twitter (or haven't dedicated a marginal portion of their life to climbing in my windows and snatching my thoughts up)...[FIRST: what are you waiting for?!]...second: I am a avid lover of all things beautiful, inventive, passion-filled, rousing music. I was first introduced to Rudy Currence by a member of my “Auntie Team”, Irene (eye-rizz). She posted a video of his “You Bring MeDown” on her twitter page and I haven't looked back since. I listened to that song (edit: it wasn’t EVEN the entire song, just an excerpt) at least 20 times a day for the next few weeks.

I recently had the opportunity to attend my first Rudy Currence concert last month at Marymount University. (TIP: If you live near a college, you NEED to get hip to their events. They’re typically free, or very cheap, and terribly excellent… a la, this show). After the show, I sat down with Rudy for a freestyled leisurely interview.

Though blaring, the coffee shop in which the concert was held, played a delightful mix of neo-soul, appropriately accompanying the interview.
 
*”What kind of man would I be?” – Mint Condition plays*

Juh: Awesome performance. Incredible, Incredible. I really liked your combination of a little bit of R&B with a little bit of gospel and classic rock. Is this reflective of a typical set or were these adjustments made because of the venue? (Marymount is a Christian University)


[A friend of Rudy’s interjects, introducing himself and taking a seat. The more the merrier! I’d noticed a patch of harmony coming from his direction earlier in the evening:

“I heard your harmonies and I was like..”WHOAH who brought in the church?!” 
Friend: Yea, that definitely was NOT me. I have a terrible voice. Like very bad. I love karaoke but I do it as a joke. I do ridiculous stuff like the Pussycat Dolls.]

-The focus returns to Rudy-


Rudy: Partially, yea. I always try to adapt my show to my audience to make sure I’m connecting with what they’re in tune with while still doing my thing and getting into my zone. Until I get an entire structured production of a show together, it will continue to be that organic, free flowing mix of genres.

“Church members saying ‘He’s so talented. Why he wanna sing R&B music? Excuse me, what does Reverend Currence think about it?’ Since you wanna know, my dad is so supportive. Since you wanna know, my momma’s in management.”
-          Excerpt from “Zion”
 I was surprised when you mentioned that you were a PK (Preacher’s Kid). What has been that experience?

For me, it was just important that I stayed true to myself. I grew up in south. So a lot of people were asking why I wasn’t singing gospel. But my thing is: why should we put God in a box? Many were concerned that I was moving towards secular music. I think it’s important that you first have a relationship with Christ. The relationship should be the focus. I make sure I keep a maintain a level of positivity in my music but I don’t limit myself to a single genre.

[Rudy's friend attests to power of Rudy’s music] I'm not a very religious person. But [Rudy's] music provides a spiritual lifting that anyone could take away from the experience. I don’t go to church. But I think the positivity in  the message is important. So it’s cool that I can come to his shows and get a piece of that.

*”Do You Remember?” – Jill Scott comes on*

[That, in my opinion is one of the greatest powers of music, the ability to rouse people emotionally, spiritually, psychologically. It’s one of the primary reasons many black churches thrive.]

Are you on tour right now?
I’m spot dating. I’ll be in North Carolina at UNC Pembrook. Then I’ll be at Michigan for a showcase
So I'm doing a lots of spot dating all over the east coast and mid-west.

So you’ve recently signed with a label? (And by recently what I REALLY meant was two years ago -_-)
Yes, I signed with DTP (Disturbing the Peace). It’s been a great learning experience. I’ve received several opportunities and platforms. I did a song with Quincy Jones called "Soul Bossa Nostra" featuring Naturally 7. We performed it on The View. So far I’ve had three nationally-broadcasted performance opportunities.

Some artists lament their artistic transition from indie life to the major leagues. Do you find that being signed has limited you creatively? Do you feel like you’ve been placed into a box?

It’s more political now. But, I think anytime you're dealing with such a transition, you have to balance both worlds. When you're independent you learn the business as opposed to being plugged into a machine and just being told that all you have to do is sing. So I’m thankful for my independent background. And I think one misconception is that once you get signed, you don’t have to work anymore. And that simply is not so.

*Music ends*

You’ve truly grown into your gift. What has been the greatest moment since you’ve signed?
We were shooting the video for Quincy Jones' single. We were in LA. He tells me about all of his experiences. Mind you, this is the man that produced Michael Jackson and he asked me to sing something for him. Once I finished he was like “Wow! You’re special.” And for him to have said that, as someone that has worked with Michael Jackson, that will stay with me forever.

What is the most embarassing or craziest thing that’s happened to you? Have you been mobbed by groupies or...
I don't know. That’s hard. Life, in general, is CRAZY. People say some crazy things on Twitter and Facebook. I’m always reading Youtube comments and Twitter mentions. People are crazy! One girl asked me to "adorn” her. Lots of “Will you marry me?” requests. It’s all crazy to me.

Five random questions. Here we go:

What is your favorite midnight snack?
Whatever’s around. I’m not picky. I’m always up late so im always eating late.

What color is your tooth brush?
I think it’s Blue. It might be blue. May be purple. Might be Blue and purple.

What was the first cartoon you fell in love with?
Thundercats

Whose your favorite powder puff girl?
The blond one.
*upon further research, the CCB fact-checking agency confirmed that aforementioned "blond puff" was, indeed, Bubbles.*

What is at the foundation of your passion for music?

For me, music is therapeutic. And though it’s secular, it’s still ministry for me. It’s still a message. I've always had a heart for people so I always want people to leave my shows encouraged and inspired. Life has a way of bringing us down sometimes and I just want to take away from my music a message of positivity to spread around the world.

The seventh Episode of the "Kawai Kronicles" will debut December 3, 2012 on Rudy's Youtube Channel.
Download the FREE "Digital Analog" mixtape HERE
www.rudycurrenceonline.com/

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